Cal Maro – ‘Primitive’ (Music Video Premiere!)

We are pleased to share with you the video for ‘Primitive’, the fourth single from Cal Maro. The visuals for ‘Primitive’ continue the loose narrative that Brooklyn-based Charlotte native filmmaker John Stallings has constructed with all of the videos he has directed for tracks off of Cal Maro’s self-titled record that was released back in April.  The focus of the video, the majority of which was shot at the now closed Art Hole Gallery in NoDa, is the captivating finesse and raw talent of Charlotte dancer Brittany McKusick. Stallings had this to say on the concept…

“It’s only through multiple listenings of Cal Maro’s meticulously crafted debut album that the listener is really able to deconstruct and understand the myriad themes within. The whole album is truly greater than the sum of its parts, so when developing visual narratives for his music, it became clear to both Tyler and I that it was necessary to create a compendium of visualizations that could both represent individual tracks in a unique way while also supporting a singular thematic narrative. The music video for ‘Primitive’ is another chapter in that ongoing story.

For ‘Primitive’, I drew upon dark and visually elusive imagery to deliberately reduce sensory distractions for the viewer in an effort to emphasize the distressed emotions of the song’s lyrics. In keeping with the dream-like style of Cal Maro’s previous music videos, I set about developing a story that could continue that expression. Ultimately, at the heart of ‘Primitive’, I think there is a pervasive uneasiness; a man pulled apart, detached from control and security, reduced to a state of survival.

With the added brilliance of Brittany McKusick’s choreography, the video illustrates a man broken and catatonic, having rationalized a choice, at the whims of a woman, struggling with her own, questionably, malevolent decisions, in a push-pull dance for hegemony. Black and white was used to reinforce the idea of choice, a duality representing the dichotomy of decision that Cal Maro faces, and which ultimately, he asks his listeners to similarly confront.”

 

Cal Maro is playing tonight at Petra’s as part of Rippin’ Weekend in Plaza Midwood. Check out the full schedule HERE.

Follow Cal Maro on Twitter and Instagram @cal_maro

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